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The Tesla logo has been through several iterations since the company’s founding in 2003. The current logo, which was introduced in 2016, is a wordmark with a simple, modern typeface. The wordmark is set against a white background, with a small “T” in the center of the wordmark.

Tesla Motors is an American electric vehicle and clean energy company based in Palo Alto, California. The company was founded in 2003 by Martin Eberhard and Marc Tarpenning, and it is named after Nikola Tesla. Tesla's mission is to accelerate the world's transition to sustainable energy.



Tesla Motors designs, manufactures, and sells electric cars and electric vehicle powertrain components. Tesla also offers vehicle service centers, supercharger stations, and destination charging stations.

The company was founded in 2003 by Martin Eberhard and Marc Tarpenning. The name "Tesla" comes from Nikola Tesla, who was an inventor and electrical engineer who developed the AC motor.





In 2006, Tesla introduced a new logo, which was a wordmark with a sans-serif typeface. The wordmark was set against a white background, with a small “T” in the center of the wordmark. This logo was in use from 2006 to 2016.

The current Tesla logo was introduced in 2016. It is a wordmark with a simple, modern typeface. The wordmark is set against a white background, with a small “T” in the center of the wordmark.

In 2012, Tesla introduced the Model S, the first mass-produced, all-electric sedan. The Model S was named Motor Trend's 2013 Car of the Year and Consumer Reports' 2013 Best Overall Car. In 2015, Tesla introduced the Model X, the first all-electric SUV. The Model X was named Motor Trend's SUV of the Year and Consumer Reports' Best Overall SUV. In 2016, Tesla introduced the Model 3, a mass-market, all-electric sedan. The Model 3 was named Motor Trend's Car of the Year and Consumer Reports' Best Overall Car. In 2017, Tesla began production of the Tesla Semi, an all-electric semi-truck. In 2018, Tesla began production of the Tesla Model Y, an all-electric crossover SUV. Tesla Motors has sold over half a million electric cars worldwide.

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